September 15, 2022
Have you started thinking about your annual marketing strategy? We're halfway through September and before you know it, 2023 will be here. Now's the time to start preparing and we've got a few tips to get you started.
Set SMART Goals
This is an easy way to create an actionable plan to help you reach your company's objectives. Make your new goals specific, measurable, achievable, realistic and timely. This will provide a structured guideline to help you and your team create a clear path to success in the new year.
Re-Evaluate Your Audience
As times changes, so does your business and customer base. This is a great time to do a deep dive into research and your CRM to see who you current customers are, what channels they're coming from and if your target audience has changed in the past year.
Messaging Matters
The economy is changing and that impacts your customer's wallet. Strong messaging focusing on financing and pricing will likely need to be more aggressive to help people fight the pinch in their household budgets. A combination of strong branding and highlighting how you can help potential customers afford your products and services will be key to success in 2023.
Optimize Digital Channels (Website & Social Media)
Your digital channels – website, Facebook, LinkedIn, Instagram, Twitter – are your life support. Are your profiles up-to-date? Does the available content speak to your target audience and prospects? Is it aligned with your business goals? Your online portfolio should be reviewed quarterly at a minimum, however now is a great time to get a jump on 2023!
Do You Have the Right Team?
Your objective should be to partner with people, a team, who are personally invested in your business, working with you to achieve winning results. You want a team who will be by your side through to celebrate the successes and to help you weather the storm during unforeseen and uncontrollable circumstances – like Spring 2020. The right team will advocate for you, work to get you more for your investment and roll up their sleeves if something goes wrong.
How Can D2 Media Help?
D2 Media prides itself on creating custom-fit strategies, utilizing the best tactics, tools and mediums, to deliver on your business objectives. Your success in achieving your objectives is why we started this agency, so that we can be hands-on with you directly, and do more of what matters. What should you know about us? We are customer-focused, transparent and have handpicked partners to help execute our non-traditional strategies. When you e-mail or call us, you will always speak with one of our managing partners.
Ready to Get Started?
The first step is reaching out to us so we can have a conversation and understand what your goals are. Next, we would love to build a custom audience profile so we can identify your potential customers. Then we’ll roll up our sleeves and get to work planning for your business’s future success!
Call us at 585-825-2222!
