October 7, 2021
The arrival of 2022 in three short months means now is the time to look at your strategy and marketing plan. The strategies that delivered results during 2020 are likely very different than how you approached your business in 2021. As we approach the New Year, we will have to adapt and pivot again as the world looks much different in the end of 2021 than it did in the beginning.
If you’re not sure where or how to get started, we’ve outlined a few steps to get you headed in the right direction!
Ask Your Customers
How is your brand or business perceived in the market? What do your customers think of you and why do they choose you above your competitor? There are simple, straightforward ways to get this information. You can ask your customers when they visit your store or you can send them a quick survey after completing an online purchase. Read your online reviews! Reviews are available on Google, Facebook, Yelp and a variety of other places. What they are saying about your business can give you valuable insight into what is, and isn’t, working.
Optimize Digital Channels (Website & Social Media)
Your digital channels – website, Facebook, LinkedIn, Instagram, Twitter – are your life support. Are your profiles up-to-date? Does the available content speak to your target audience and prospects? Is it aligned with your business goals? Your online portfolio should be reviewed quarterly at a minimum, however now is a great time to get a jump on 2022!
Reflect on Your Current Marketing Strategy
With end of year approaching, have you taken the time to review the KPIs set at the beginning of 2021? The time to evaluate how your strategy is performing is now. Are your marketing campaigns delivering on the goals you set? Are your goals and KPIs in alignment? Take a deep dive to see what is performing well and what isn't, so that you can make the appropriate decisions in 2022.
Prioritize Your Goals & Analyze the Market
Creating new goals, or expanding upon current goals, must include data and research. Whether it’s from your customers, website analytics, or employees. What trends are you seeing in your industry? How does that differ locally, regionally, and nationally? How your customers are finding your business can also provide insight into what channels need more attention and focus.
We can also work with your data to build a customer profile audience for your business. This data will provide directional information to help you better understand the makeup of your current customers and identify prospects who best fit your target audience.
How Can D2 Media Help?
D2 Media prides itself on creating custom-fit strategies, utilizing the best tactics, tools and mediums, to deliver on your business objectives. Your success in achieving your objectives is why we started this agency, so that we can be hands-on with you directly, and do more of what matters. What should you know about us? We are customer-focused, transparent and have handpicked partners to help execute our non-traditional strategies. When you e-mail or call us, you will always speak with one of our managing partners.
Ready to Get Started?
The first step is reaching out to us so we can have a conversation and understand what your goals are. Next, we would love to build a custom audience profile so we can identify your potential customers. Then we’ll roll up our sleeves and get to work planning for your business’s future success!
Call us at 585-825-2222!
